In 1989 a collection of ideas came together in 1200 square feet of salon space in the Phar Mor shopping center on 66th Street; Salon Volo. We spent nine years growing there until 1998 when the need for more space landed us in the 3000 square foot location we have now.
Owner Rob Godfrey Spent 10 years during the growth of Salon Volo as an international platform artist for Redken 5th Avenue. Now he directs all of his efforts towards growing his staff and his business. In 2003 Salon Volo hired Summit consulting firm and became a Summit salon. Although Rob still provides hair services to guests, he is now focused on growing people for a living. Rob, with the help of his KRS consultant, coaches each team member toward career goals that will ultimately lead them to live a better life.
“I not only do hair, I grow people for a living.”
Master Stylist and Salon Company Owner Rob Godfrey has been in the professional salon industry since 1984. Rob has an extensive and lengthy resume. He spent over ten years traveling the globe as a Redken Artist. He traveled internationally teaching Color and Design in places like Europe, Japan, Malaysia and Taiwan. He taught at the Redken Exchange in New York and worked styling for Fashion Week in NYC. He is Redken Certified in both color and design. In 1989 Rob actualized the word, Volo (vo’ lo’) to grasp an idea, and created Salon Volo, which today is a thriving salon company with many clients who have been returning for years.
In 2016 Volo began taking on employee shareholders. Rob has dedicated his professional life not only to doing hair and running a successful business but also to sharing his knowledge with others. He considers his most important role as that of a mentor, his goal is to cultivate and grow dynamic hair professionals to share ownership in his successful salon.
“Your hair is your best accessory.”
Self-described as beauty obsessive, St. Pete native Stephanie Lowe as a child learned to read from beauty books. Today Stephanie is known for her exceptional color talent, particularly with the most discerning blonde clients. She has gained this stature by honing the artful skill of foil placement, achieving her highly sought after blonding results. Stephanie’s dedication to continued education is evident in the many Redken Specialist Programs, Redken Symposiums and Redken Exchange classes she has attended.
Stephanie began her career at Salon Volo at age 19 and has grown to the top tier of stylists. She additionally performs as an educator, mentoring and guiding our salon associates. In 2016 she purchased stock in Salon Volo, adding Shareholder to her already impressive resume.
“I’m fortunate to be surrounded by great talent every day.”
Tim’s aesthetic interest in art brought him to hair. He’s a St. Pete native who began his career at Salon Volo over ten years ago at the age of 17. After finishing his cosmetology education at American Institute of Beauty, he began building a large clientele under the guidance of salon owner Rob Godfrey. Tim is Redken Certified in both color and design. He has attended many Redken Symposiums and the Redken Exchange in New York City. Tim is highly skilled in both color and design; additionally his Barbering skills have garnered him a large loyal men’s following. Tim is dedicated to working in a collaborative environment.
“Consultation and communication is critical to the process of realizing my client’s goals with their hair.”
Originally from Ohio, Christine began her career at Salon Volo almost ten years ago as Rob’s Associate. Today she has a thriving clientele, specifically amongst discerning color clients. She dedicates herself to continuing education at The Redken Exchange where she masters new skills in seminars like “Color and Know Why.” Christine commits herself to learning and growing, always keeping up on new trends.
“My goal with each client is to have them looking and feeling better when they leave the salon than they did when they arrived.”
Tina grew up in the salon environment; her mom is a stylist too. Tina has spent over 23 years as a salon professional. She is an education junkie! Tina has attended many Centricity and Redken Symposiums as well as all of the Redken Specialist Seminars. At the Redken Exchange in New York City classes like “Color and Know Why” and “Color 911” advanced her skill to master level. Another skill set where Tina excels is Special Occasion Dressing; her bridal hair designs have created countless memorable wedding day photos.
Joey joined the Volo team in 2014 after graduating from The Salon Professional Academy in Tampa, a Redken endorsed beauty school. He became a shareholder of Salon Volo by purchasing stock in 2019. Joey is a Certified Redken Specialist and a Certified Redken Designer. Joey has taken advanced courses from industry’s leaders such as: Sam Villa, Justin Isaac, Tara Gardener and Ryan Morgan. He regularly attends industry events like The Centricity Seminars. He has a particular passion for color.
“I think hair design and color are the most unique form of self-expression”
Carmen joined Salon Volo in 2019 as Stephanie’s associate and quickly set a Volo record for the fastest promotion to Level One Stylist. While in school she captured two notable achievements on the competitive front from The Skills USA Competition in men’s hair cutting, winning both the regional and state level. Carmen displays her innovative style choices by incorporating perming in some of her notable men’s designs. When working with her female guests her inspiration is realized by fusing hair color and design. She explains “ I strive to help my guests create their own sense of individuality.”
“Give a person the right hair style and they will conquer the world”
Originally from Ohio, Jessica has been in the professional salon business for 4 years. She graduated from The Aveda Institute in Tampa where she earned Certified Aveda Colorist and Hair Design honors. In 2019 she hopes to become a Redken Certified Colorist. Jessica has found great satisfaction offering her talents to local charity events including Haircuts for the Homeless, Haircuts for Foster Children and Day of Beauty Women’s Shelter of Tampa Bay. Jessica is known for her infectious positive nature. She thrives on transformations through hair color and design and takes an active roll in helping people discover their best selves.
“I thrive on the fact that no two heads of hair are the same!”
John joined the Volo Team in 2016 from Metro Detroit. In his earlier days as a professional ballet dancer his hands moved as skillfully on stage as they did back stage executing performance ready hair and make-up. John’s most recent educational credit is Redken Certified Colorist followed by Schwarzkopf Certified Colorist and Advanced Designer from the Vidal Sassoon Academy in Chicago. One of John’s most outstanding work experiences was on the hair team for The Detroit Theatre Bizarre 2012 and 2016. Now, more than a decade into his career, he finds his passion working with hair color and blonding. John’s appreciation for nuance is like mastering the art of performance.
“It’s Critical that my guest’s color and design reflect their inner sense of style”
Alisa is originally from Russia. Before coming to Salon Volo she spent 10 years in New York City where she completed her cosmetology education at The Carsten Beauty Institute on Madison Avenue in New York City. Alisa’s passion for hair color led her to the Marie Robinson Salon in Manhattan. Alisa worked directly with Marie and co-colored high profile clients like Paris Hilton, Ann Hathaway, Tory Burch and Rita Ora. Alisa loves working with all types of color with a special affinity for brunettes
“The client always comes first.”
Robin takes great pride participating in the tremendous growth Salon Volo has seen over her 21 years of service. In addition to the many duties she undertakes as Salon Manager, Robin has become very active in Volo’s various charitable affiliations including The Lee Denim American Cancer Society Annual Fundraising Event for which Volo has raised over $10,000 to date. For many of our clients Robin is Salon Volo. She is known for her generosity of spirit, evident in the warm way she communicates with clients.
“Your stylist is looking forward to seeing you tomorrow at…”
Ira is in Guest Services at Salon Volo. Many of our guests recognize his as the “smooth as silk” voice on their voice mail messages, reminding them of their appointments. What most people don’t know is that Ira has a background in musical theater. What makes him such an asset to our guest services though, is his background in high-end jewelry sales. Ira knows how to treat our guests like gold!
“Amanda is my name,customer service is my game…”
Amanda is in Guest Services at Salon Volo. She is a St. Pete native with an ever present smile on her face. But, she’s not just another pretty face. She is a fierce competitor on the volleyball court, where you will find her on most weekends. Customer service is her “other game,” she takes very good care of our guests at the salon’s front desk.
Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries. Redken is known for developing patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken’s two latest patents for protein technology are the basis for our haircare and styling lines.
Salon Volo is proud to offer Redken to our clients. As expert Redken specialists, we strive to deliver the best products and services in the St Petersburg, FL area. Our decision to offer Redken to our valued customers is part of this commitment.
Pureology creates radiant vibrancy in colour-treated hair, adding intense shine from start through finish. Our products dramatically improve hair condition by utilizing ground-breaking ingredients and scientifically advanced technology. Pureology maximizes colour retention in colour-treated hair, assuring “Longer Lasting Hair Colour GUARANTEED!”
Salon Volo is proud to offer Pureology to our clients. As expert Pureology specialists, we strive to deliver the best products and services in the St Petersburg, FL area. Our decision to offer Pureology to our valued customers is part of this commitment.
Redken For Men products offer focused technology for stronger hair and balanced scalp. What does hair and steak have in common? The answer is protein. Hair is comprised mainly of a non-living protein called keratin. As you take on the day, your hair loses essential elements that provide strength and energy. It’s important to use a shampoo (and conditioner) that help you to refuel your hair.
Salon Volo is proud to offer Redken for Men to our clients. As expert Redken for Men specialists, we strive to deliver the best products and services in the St Petersburg, FL area. Our decision to offer Redken for Men to our valued customers is part of this commitment.
Salon Volo is proud to offer Sam Villa to our clients. As expert Sam Villa specialists, we strive to deliver the best products and services in the St Petersburg, FL area. Our decision to offer Sam Villa to our valued customers is part of this commitment.